To calculate this figure, divide your estimated earnings by the number of page views, impressions or queries that you received, then multiply by 1000.
If you earned an estimated $0.20 from 50 page views, then your page eCPM or RPM would equal
[$0.20 / 50] x 1000 = $4.00.
eCPM or RPM = (Estimated earnings / Number of page views) * 1000
To avoid confusion in the future, we’ll work to use only one term (RPM). RPM is a commonly used metric in advertising programs, and you may find it helpful for comparing revenue across different channels. You can learn a lot more about using RPM in our two part blog series (part 1 and part 2).