New in Reader - a Fresh Design, and Google+ Sharing

Today we're rolling out the new Reader design, and the Google+ features that we mentioned just over a week ago. Before the day's over, all Reader users will be able to enjoy the following improvements:

• A new look and feel that's cleaner, faster, and nicer to look at.

• The ability to +1 a feed item (replacing "Like"), with an option to then share it with your circles on Google+ (replacing "Share" and "Share with Note").

Integrating with Google+ also helps us streamline Reader overall. So starting today we'll be turning off friending, following, shared items and comments in favor of similar Google+ functionality.

We hope you'll like the new Reader (and Google+) as much as we do, but we understand that some of you may not. Retiring Reader's sharing features wasn't a decision that we made lightly, but in the end, it helps us focus on fewer areas, and build an even better experience across all of Google.

If you decide to stay, then please do send us your feedback on today's set of improvements. Google+ is still in its early days, after all, and we're constantly working on improvements. If, however, you decide that the product is no longer for you, then please do take advantage of Reader's subscription export feature. Regardless where you go, we want to make sure you can take your data with you.

Updates to Google Reader on the web are rolling out gradually and should reach all users by end of day. A new Android application will follow soon. If you have questions about today’s announcements, please check out our Help Center.

Source: http://googlereader.blogspot.com/2011/10/new-in-reader-fresh-design-and-google.html